Bangalore, October 30th, 2024: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments, today announced the fourth edition of its flagship motorcycling festival TVS MotoSoul at Vagator, Goa on December 6 and 7, 2024. TVS MotoSoul is the culmination of all that is motorcycling, racing and the brotherhood of like-minded performance enthusiasts.
TVS MotoSoul 4.0 will draw visitors from India and several other countries where TVSM operates. Attendees will have the chance to participate in motorsports including dirt track racing, stunt shows, and flat track challenges. They will engage in interactive sessions with race champions, riding experts, motorcycling legends. Top artists in entertainment, and music will make the evenings engaging. Culinary delights from across continents, wellness and personal care sessions, bike trips and tricks, community and bonding sessions are all built into the two day agenda.
“TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratize these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0,” said Vimal Sumbly, Head of Business – Premium, TVS Motor Company.
Motorcycling Meets Culture and Well-Being
This year’s theme, “Feel the Adrenaline, Feel the Inspiration, Feel the Groove,” seamlessly combines the thrill of motorcycling with music, wellness, and the creative spirit. From custom motorcycles to sessions on wellness and design, to an eclectic artist lineup, the festival amplifies the essence of the modern motorcyclist who is not only passionate about riding but also embraces a holistic lifestyle.
Celebrating Passion, Community, and Camaraderie
TVS MotoSoul 4.0 is not just an event – it’s a celebration of the motorcycling community. With every throttle twist and every turn of the wheel, participants forge a deeper connection with their machines and fellow riders. Apache Owners Group (AOG) and TVS RONIN C.U.L.T communities come together to foster a sense of camaraderie, while live performances, culinary experiences, and wellness sessions create a space for relaxation, creativity, and shared passions.
Unforgettable Experiences Await
From motorsport activities like dirt track racing and stunt shows to interactive sessions with motorcycling legends, the festival promises immersive experiences that cater to every aspect of motorcycling culture. Attendees can take part in discussions on riding tips, try their hand at bike painting or test their skills on a wheelie machine.
A Motorcycling Festival Like No Other
- Adrenaline-Pumping Motorsport Activities: From gymkhana to flat track challenges.
- Interactive Experiences: Engage with motorcycling legends and experts in racing and wellness.
- Wellness Meets Riding: Sessions dedicated to fitness, mental well-being, and rider health.
- Immersive Art and Culture: Creative expression through custom bike designs, art, and music.
- Stellar Performances: Top artists will ignite the nights with electrifying performances.
Focus on Sustainability
In line with TVS Motor Company’s commitment to the environment, eco-friendly branding and sustainable practices will be central to this year’s festival. The international media ride will also introduce the event to a wider audience, expanding the festival’s global footprint.
Endless Opportunities to Connect and Grow
TVS MotoSoul 4.0 creates endless opportunities for attendees to learn, discover, and connect. Whether through motorsport challenges, hands-on workshops, or evening performances, every moment is designed to celebrate the shared journey of the rider and their machine.
