India, 21 June 2025: Taneira, a TATA product, has recorded a ~30% growth in FY25 and has had an impressive start to FY26 driven by strong wedding shopping sentiment, which continues to drive its upward growth trend. Continuing this trajectory, the brand has launched its first-ever nationwide sale, offering up to 40% off on a wide range of products across categories, including sarees, ready-to-wear ensembles, unstitched kurta sets, and festive lehengas — all crafted from pure and natural fabrics.
With a strong nationwide network of 80 stores across 41 cities, Taneira is further strengthening its position as the go-to ethnic wear destination. With the onset of the festive season, that is much earlier, the Sale is intended to announce the start of the season and give consumers an opportunity to stock up on pure and authentic range of products, set apart by the distinctive design differentiation that Taneira offers
Speaking on the occasion, Somprabh Kumar Singh Chief Sales and Marketing Officer, said, “This is the first time we’re offering discounts across such a wide range, with products available at up to 40% off. The offer is just an added benefit along with experiencing the richness and purity that Taneira stands for. With a wide variety of authentically sourced handcrafted products and our promise of purity and quality in every piece, we aim to make this experience truly special for our discerning clientele.”
From Banarasis, Kanjeevarams, Jamdanis to the Tussars, the brand’s offerings are a tribute to the artisans who preserve India’s weaving legacies. Each Taneira store is designed as a haven for saree lovers, housing wedding zones, festive edit corners, and everyday essentials under one roof. Customers can also browse an impressive selection of other weaving clusters such as pure Silk, Cotton Ikat, Kota Doria, Chanderis and Maheshwaris, South Silks, Sambalpuri, and Vegan collections. Committed to quality, Taneira proudly offers Certification for Pure Zari Kanjeevarams as a mark of genuine craftsmanship, ensuring every piece celebrates India’s rich textile heritage.
Customers can avail the offer at Taneira Showroom – Malviya Nagar, Jaipur and Vaishali Nagar
About Taneira:
Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.
In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.
Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 80 stores across 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com
