May 28, 2024



Mumbai, January 27, 2023: Millions of Nykaa consumers have another reason to rejoice as India’s most preferred beauty and lifestyle platform launches its highly rewarding loyalty program- Nykaa Privé!

In true Nykaa style, the spotlight shines on you through and through! From the moment you join the app and start shopping, your Privé benefits are unlocked and continue to stack up with every purchase and spending milestone. Privé offers a multi-tiered membership experience in which anyone can begin their journey as a ‘member’ by spending INR 2000 annually. The move up to Gold is easily achieved by shopping for INR 5,000 and the most-coveted membership, Platinum, by buying products worth 10,000 within a year.

Nykaa Privé offers shoppers an all-access pass to the enchanting world of beauty, bringing them exclusive perks, presents and points. A trusted loyalty program, the benefits range from birthday gifts, multiplier reward points, exclusive sales and offers, surprise coupons, premium and priority customer care, free delivery and much more!

Commenting on the new Privé program, a Nykaa spokesperson said, “We are committed to consistently enhancing the Nykaa experience and giving our shoppers more value every time they choose us. The joy of discovering new brands and securing best deals is now set to double, as our Prive program kicks in and it is ready to help consumers make the most of their purchases. With highly rewarding Prive benefits like exclusive discounts and offers and free shipping on all orders, we intend to also bring the world of superior customer experiences closer to as many consumers as possible and this has driven our decision to make entry into Privé a simple process.”

New benefits across tiers:


Platinum (INR 10,000) Gold (INR 5000) Member (INR 2000)
Premium Customer Care (priority connect with customer care executives)
Free shipping on all orders Free shipping on all orders
Exclusive Privé Sale Exclusive Privé Sale
Birthday gift and earn 3X points in your birthday month Birthday gift and earn 2X points in your birthday month Earn 1.5X points in your birthday month
Upto 2X reward points on multiplier events Upto 1.5X reward points on multiplier events 1X reward point on your order
Exclusive surprise offers and coupons Exclusive surprise offers and coupons Exclusive surprise offers and coupons