December 9, 2023

6 out of 10 freshers from Tier 2 cities seek jobs in E-commerce and BFSI sectors, reveals apna.co survey

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National, 16 November 2023: In a groundbreaking survey conducted by apna.co, India’s leading job and professional networking platform, the pulse of fresh graduates searching for job opportunities in the ever-evolving job market has been unveiled. With an extensive response from over 10,000 participants, the report brings to light a remarkable trend: 6 out of 10 enthusiastic job seekers hailing from tier 2 & 3 cities, such as Surat, Jaipur, Gwalior, Bhopal, Indore, Lucknow, and Kanpur, are setting their sights on the vibrant E-commerce and BFSI sectors.

Key Highlights of the Survey:

?         E-commerce Takes the Lead: Fresh talent is flocking to the E-commerce sector, witnessing an impressive 22% surge in applications. Close on its heels, the BFSI sector shows an 18% growth, while the Telecommunications and IT sectors follow with 13% and 5% respectively.

?         Top Industry Giants first choice for these freshers: 8 out of 10 respondents are seeking jobs in multinational giants such as Amazon, Flipkart, and Reliance Jio, ensuring stability, brand name & learning curve as the key indicators for the choice.

Furthermore, the survey uncovered some compelling insights. A substantial 6 out of 10 freshers are drawn to these sectors because of the substantial career growth opportunities. 34% prioritize the stability offered by established companies, while 22% opt for the brand recognition and reputation associated with working for industry leaders. Moreover, 38% of young job seekers are keen on workplaces that offer a better environment and work-life balance, showcasing their emphasis on not just professional growth but also overall well-being.

The survey also unveiled diverse career ambitions among recent graduates. A notable 36% of them are inclined towards pursuing post-graduation to further enhance their knowledge and skills, paving the way for even more opportunities in the future. In contrast, a determined 64% are eager to enter the workforce immediately, ready to contribute their talents and drive to the ever-evolving job market.

Nirmit Parikh, Founder & CEO, apna.co commented “Witnessing a growing community of determined young professionals who are shaping their destinies is overwhelming. The tremendous growth in our user base is a testament to their aspirations and our commitment to nurturing their talents. As we chart the way forward, we recognize that our role is pivotal in bridging the aspirations of these dynamic young talents with the ever-evolving demands of the job market. We envision a future where the workforce is powered by their potential and where we continue to be the bridge that connects dreams to opportunities.”

Experts in the industry have recognized the diversification of applications across various sectors as a positive development for the employment landscape. The increasing number of freshers with graduate degrees is resulting in a higher quality of applications, benefiting both employers and job seekers.

The survey concludes that the industry must adapt to the changing dynamics of the job market to leverage the potential of these dynamic young professionals. Bridging the gap between the aspirations of the youth and the evolving demands of the job market is crucial.