Mumbai, 11th July 2024 : Vi Business, the enterprise arm of Vi, a leading telecom operator, and PayU, one of India’s leading digital financial services providers, have come together in a strategic partnership to propel India’s MSME’s into their digital journeys, by providing them bespoke digital payment solutions.
Speaking on the partnership, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea, said, “Our partnership with PayU underscores our commitment towards digital enablement of small and medium sized businesses in India. By combining Vi Business’s best-in-class enterprise solutions and PayU’s expertise in fintech, we aim to accelerate MSMEs growth journey.”
Anirban Mukherjee – Chief Executive Officer, PayU said, “At PayU, we believe in the power of digital innovation to transform businesses at a grassroot level. Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market.”
Detail of the of MSME’s services offered jointly by Vi Business and PayU include:
- Integrated payment solutions: Vi Business-PayU partnership introduces a seamless payment gateway experience with zero transaction charges for UPI and RuPay, and reduced rates for domestic debit and credit cards, and net banking.
- WhatsApp store: Enables businesses to offer their customers a seamless shopping experience, discovering awesome products to collecting payments, everything happens seamlessly within WhatsApp. It reduces friction in the checkout process and increases customer conversion eliminating the need for redirection between apps or websites.
- Buy Now Pay Later (BNPL): BNPL enables MSMEs to receive full payment at the time of purchase while customers enjoy flexible payment options offers at reduced transaction charges,
- Customized offers at check out: PayU’s ‘Offer Engine’ enables MSMEs to create & run promotion campaigns for the consumer, improving ticket size while driving customer loyalty.
