Jaipur, 23rd July, 2024: Taneira, a TATA product, has expanded its footprint in Rajasthan with the launch of its first store in Jaipur and second in the state. A haven for saree connoisseurs of the city, the store spans an impressive 2100 sq. ft. Located at Horizon Tower, Malviya Nagar the store was inaugurated in the presence of Mr. Anirban Banerjee, Retail Head, Taneira.
The new Taneira store offers an immersive shopping experience, blending contemporary design with regional aesthetics. Its dedicated wedding zone is perfect for bridal shopping, showcasing opulent Banarasi and Kanjivaram sarees. Banarasis, with their intricate brocade work and shimmering zari motifs, reflect rich cultural heritage, while Kanjivarams boast vibrant colors and bold patterns. With its blend of traditional elegance and contemporary sophistication, the new Taneira store promises an unforgettable bridal shopping experience.
Embodying the essence of Jaipur’s rich aesthetics, the new Taneira store celebrates the city’s renowned textile craftsmanship, honed by generations of skilled artisans. The curated selection of Indian weaves showcases intricate designs, sumptuous textures, and vivid hues. The store features a diverse range that includes a variety of exquisite offerings such as Pure Silk and Cotton Ikat, Kota Doria, revitalized Chanderis and Maheshwaris, Banarasis, Tussar, Jamdanis, Kanjivaram, South silks, Sambalpuri, and Vegan collections, all under one roof.
Exuding sophistication and charm, the store harmoniously integrates timeless and modern ensembles and offers a range of artisanal, handcrafted sarees, blouses, ready-to-wear, and unstitched kurta sets made from pure and natural fabrics, catering to the discerning customers of Jaipur.
Speaking at the launch, Mr. Anirban Banerjee, Retail Head, Taneira, said, “We are pleased to announce the opening of our newest Taneira store in the Pink City. Known for its local textile industry and different weaving techniques, we aim to bring India’s rich textile heritage with a curated selection of the handmade weaves. With this store, we aim to provide the best of Indian weaving traditions all under one roof for our discerning customers.”
To mark this special occasion, Taneira is providing exclusive gifts with every purchase to its discerning customers.
